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What's it like to work with EDEN?
"She built our entire growth strategy from scratch"
YoY Revenue
Return on ad spend
"When Eden joined Tezora Beauty, we were only a year into launch and had no real marketing infrastructure. She built our entire growth strategy from scratch, launching Meta Ads and Google Ads, setting up performance tracking, and providing clear, actionable reports. She refined our promotions, tested new product bundles, and made our website visually competitive in a crowded space.She did all of this on a small budget and somehow made it look easy.
Eden is eloquent, efficient, and deeply knowledgeable about SEO and paid media. She has a unique ability to be both professional and warm, keeping us on track while making the process collaborative and enjoyable. She brought incredible energy to our team and is always looking to improve. If Eden says she’s going to do something, she’ll do it—and probably ahead of schedule. If we could afford her full-time, we’d hire her back in a second. Any team would be lucky to have her."
"She’s a marketing generalist in the best way"
YoY Leads
Return on ad spend
"Eden has been instrumental in growing WORKWELL Labs from a start-up into a more enterprise-level business. As our marketing lead, she’s overseen everything from high-level strategy to day-to-day execution across paid media, organic social, and lead generation. She also built and manages the marketing team beneath her.We’ve collaborated closely across business development and marketing on initiatives like ideal customer profile (ICP) development, ABM strategy, and lead nurturing funnels that have significantly improved our lead quality and lead-to-win ratio.
Eden brings a rare combination of strategic thinking and operational skill. She’s a marketing generalist in the best way—able to speak to and execute across all facets of marketing. In a lean team like ours, that kind of versatility is critical. She also leads by example culturally, advocating for structure, accountability, and collaborative practices as we continue to scale.She is incredibly reliable, highly organized, and manages multiple complex projects with precision and speed. A total rockstar—I’d re-hire her in a heartbeat."
"ROAS, CPC, Conversions. —These are just some of the conventional benchmarks marketers use to measure success. But it takes an exceptional digital marketing strategist to look beyond the numbers – to ask why a campaign matters, and focus on the impact and the positive change it can create.
Eden is that kind of strategist.
For the past three years, Eden has crafted and led our digital marketing initiatives that go beyond metrics. She has developed and executed comprehensive social and organic media strategies and designed advertising efforts to elevate brand awareness and fundraising for our three affiliated charities: Running Strong, Bread and Water for Africa, and Americans Helping Americans.
Her work with us has resulted not only in growing our audiences a thousandfold but also in raising nearly $1 million in funds.
Her talents lie not only in strategic planning but also in the execution of these campaigns, ensuring that every initiative stayed aligned with the mission and maximized outreach. In the non-profit sector, digital advertising and business development only matter if they inspire people to act – to change the world. Eden’s marketing expertise has done just that. Through her insight-driven strategy and campaign management, she has helped Running Strong, Bread and Water for Africa, and Americans Helping Americans to change the world, one campaign at a time, one community at a time.
Eden doesn’t just develop and execute digital campaigns. Eden makes meaningful change possible."
"Working with Eden has been an absolute pleasure. We started working together as we were adopting a new marketing and messaging strategy that was greatly improved through her creative and pragmatic insights. I've worked with many digital marketers, and Eden's level of service was always just right -- balancing the need to push us toward best practices and data-driven outcomes with our internal capacity. Eden brought best-in-class reporting, data-driven recommendations, and creative ideas to the table.
Put simply, without Eden, we would not have achieved our programmatic and marketing goals. If you have the chance to work with her -- take it!"
"Working with Eden was a fantastic experience. As newcomers to this type of work, we immediately felt at ease thanks to her personable demeanor.
She took the time to understand our goals and hopes, and her strategic guidance, along with her ability to adapt when necessary, was instrumental in helping us achieve our community goals of reaching 1K new community members within a year."
"The Chronicle Season of Sharing Fund was incredibly fortunate to have Eden as our partner and lead in our digital marketing efforts during her agency time.
Through her insights, strategic thinking and diligence, Eden helped.
We experienced significant results and growth because of her hard work and abilities. Her impact has been profoundly positive for our organization. On top of all this, working with Eden was very fun, easy, interesting, and enjoyable.
Thank you, Eden, for all you've done to help us keep people housed, cared for, and nourished. "
"Eden made a major impact during her time at Katalys, where she supported key client relationships and worked directly with top-tier publishers like Healthline. Her work ensured that our brand placements were optimized and conversions were tracked and attributed with precision.
She is a true self-starter—curious, resourceful, and always eager to figure things out, even in ambiguous situations. Her acumen for business is clear in how she approached monetizing partnerships and identifying clear growth paths.
I hired Eden early in her career and was continually impressed by her leadership potential and her ability to effectively manage resources. She consistently went above and beyond, was reliable, and delivered outstanding work. She was a pleasure to work with, and I’d re-hire her in a heartbeat."